In-chair whitening is now in-home

Dentist-gradewhitening,minus the dentist.

Real peroxide, a light that does the work in 25 minutes, and a toothpaste that keeps the white around. No appointment, no waiting room.

Free shipping100% money-back guaranteeThousands of guys already switched

You've been smiling with your mouth shut for years.

Don't worry, almost everybody does it. The coffee on the way in, the energy drink around two, the soda with dinner. Most of it goes down. A little of it stays on your teeth, every single day.

Then one day somebody shows you a photo and you notice you're the one with his lips pressed together.

Brushing cleans the surface. The stain sits deeper than a brush can reach.

Getting it out takes peroxide.

And no, nobody's asking you to give up the coffee. Keep the coffee.

A camera screen showing a man's smilePhotos last forever. Stains shouldn't.
How it works

Two steps. That's the whole routine.

25:00Blue light
Step 1

Strip on. Light on.

Put on a whitening strip, bite down on the Mouthguard 2.0 and press the button. Fifteen minutes of blue light, ten of red, then it turns itself off. That's about one quarter of the game.

Step 2

Brush like you already do.

Morning and night, with our nHA toothpaste. It's fluoride-free, clean mint, and made with the same mineral your enamel is built from, so it supports enamel health while the white settles in.

Do it for 14 days. Then keep brushing. That's it, that's the routine.

That's the whole product, going down the drain
The thing on your feed

Most “whitening” is really just a filter.

You've probably seen the purple drops and purple toothpastes. They work like a filter on a photo: purple cancels out yellow, so your teeth look whiter for a little while.

Then you drink something, and it's gone. Nothing came off. The stain is sitting right where it was.

Peroxide actually breaks the stain apart. So the white you see is your teeth, not a tint sitting on top of them.

A LaserWhite peroxide whitening strip peeled from its packet
White teeth and nHA toothpaste on a black LaserWhite brush, close-up
Three ways to whiter teeth

Same idea as the chair. Way less paperwork.

The dentist's chair and LaserWhite both use peroxide and light. One of them comes with a waiting room.

5 for 5
Purple drops
Dentist's chair
LaserWhite
Actually whitens
✗Tints, then washes off
✓Peroxide + light
✓Peroxide + light
On your schedule
✓At your sink
✗Their office, their hours
✓On your couch, 25 min
Results that last
✗Until your next coffee
✓Lasts a while, then fades
✓Stays white with the routine
Looks after enamel
✗Nothing
✗Not after you leave
✓nHA toothpaste, twice a day
Worth the money
✗$20 a bottle, again and again
✗Hundreds a visit
✓$29 every 2 months, kit free
1/5Score
2/5Score
5/5Score
In the box: Mouthguard 2.0, case, 14 treatments, toothpaste
Way Too Early Black Friday

Get the $99 kit free.

Subscribe to refills and the kit is on us. Box one is the Mouthguard 2.0, the wireless charging case, 14 treatments and a tube of toothpaste.

Every two months after that, a Refill Pack shows up with 14 more treatments and a fresh tube for $29. That's under 50¢ a day

Free shippingShips in 2–5 days100% money-back guarantee

$29 today, then $29 every 2 months until you cancel. No minimum, no cancellation fee.

A guy at the mirror holding a pink striped kids' toothpaste
Step 2, up close

Finally, a toothpaste for grown men.

There's a good chance the tube in your bathroom right now is pink, striped and tastes like a birthday party. You didn't pick it. It was just there.

Ours is a brushed-silver tube of nano-hydroxyapatite in clean mint. No fluoride, no dyes, no glitter, no bubblegum.

It supports enamel health twice a day, and it looks right sitting next to your razor.

Fluoride-freenHAClean mintNo dyes
Works like the gym

What the next 90 days look like.

Day 1

Your first session. Twenty-five minutes on the couch, and you've already done more than brushing ever did.

Around day 14

All 14 treatments done. This is about when people start asking what you did.

Day 90

Two refill boxes in and brushing with nHA every day. Whiter teeth that are staying that way.

The daily routine on a bathroom counter: Mouthguard 2.0, whitening strips and nHA toothpaste
Whiter teeth, or your money back.

Do the 14 treatments. If you don't see whiter teeth, tell us and we'll send your money back. All of it.

We can make that promise because peroxide isn't a guess. It's the same stuff the chair uses.

A smiling guy holding LaserWhite toothpaste and the Mouthguard 2.0
What we believe

Somewhere along the way, guys got handed kids' toothpaste and a purple filter and were told that was oral care. You take care of the truck, the lawn, the haircut and the deadlift. Your mouth deserves the real stuff too: real peroxide, real light, and a toothpaste that looks after your enamel instead of tasting like candy.

Watch your mouth.

Questions

Fair questions.

LaserWhite
How fast will I see a difference?

Most guys notice a brighter smile in about two weeks of doing the routine every day. The first session alone usually gets a second look in the mirror.

Is 25 minutes a day a lot?

It's hands-free, so it fits into stuff you already do: an episode, a game, your inbox. The light runs 15 minutes blue, 10 minutes red, then shuts itself off.

What's nHA, and why no fluoride?

Nano-hydroxyapatite is the mineral your enamel is mostly made of. We built the toothpaste around it to support enamel health, with clean mint and no dyes.

Will it feel weird on my teeth?

The routine is designed for comfort, and the red light is a gentle finishing step. If your teeth ever feel touchy, take a day off and pick back up after.

Can I cancel the subscription?

Anytime. There's no minimum and no cancellation fee. Reply to any of our emails and it's done. You keep the kit.

Does it work on crowns or veneers?

Peroxide whitens natural teeth. Crowns, veneers and fillings keep the color they have, so plan around those.

Is the device waterproof?

Yes. Rinse it under the tap when you're done, drop it in the case, and the case charges wirelessly like your earbuds.

How fast does it ship?

Free shipping on every order, and it goes out in 2–5 days.

Your smile's been on mute long enough.

Real peroxide, 25 minutes a day, and a toothpaste worth keeping. The $99 kit is free with refills while the Way Too Early Black Friday sale lasts.

Free shipping100% money-back guaranteeCancel anytime
A guy smiling with white teeth
Kit free with refills$29 every 2 months · cancel anytime
Get it · $29